About KJK Sports

"Our mission is to deliver to unforgettable active outdoor experiences to friends and families through a user-centric innovation approach."


KJK Sports is a sporting goods company focused on the active outdoor sporting goods segment with existing investments in Elan Group (winter sports and sailing), Tahe Outdoors Group (water sports), Leader 96 and Baltik Vairas (bicycles). The KJK Sports group of companies generate roughly €300m in revenue and employ nearly 3,000 workers in 6 European countries.

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Purpose


  • We believe that active outdoor adventures enrich life
  • We design & develop products that enable better active outdoor experiences
  • We have built our capabilities on an European tradition of outdoor sports

Why


  • Traditionally handcrafted in Europe
  • Portfolio of specialized brands, each passionate about their respective category
  • Customer-centric product development
  • Trade-supportive business model
  • Sustainability and care for the planet

Sustainability


  • Appreciation of local and national heritage and commitment to preserve natural & outdoor habitat
  • Environmental awareness through systematic compliance with ISO 14001 Environmental Certification
  • Investments to reduce carbon footprint and programs under way to reduce unnecessary plastic utilisation

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