About KJK Sports

"Our mission is to deliver to unforgettable active outdoor experiences to friends and families through a user-centric innovation approach."

KJK Sports is a sporting goods company that focuses on the active outdoor sporting goods segment with existing investments in Elan Group (winter sports, sailing), Tahe Outdoors Group (water sports) and Baltik Vairas (bicycles). The KJK Sports group of companies has a turnover of around 300 million euros and employs nearly 1,600 people in 5 European countries. KJK Sports is led by Mr. Jeffrey Tirman, the CEO of the Company.

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  • We believe that active outdoor adventures enrich life
  • We design & develop products that enable better active outdoor experiences
  • We have built our capabilities on an European tradition of outdoor sports


  • Traditionally handcrafted in Europe
  • Portfolio of specialized brands, each passionate about their respective category
  • Customer-centric product development
  • Trade-supportive business model
  • Sustainability and care for the planet


  • Appreciation of local and national heritage and commitment to preserve natural & outdoor habitat
  • Environmental awareness through systematic compliance with ISO 14001 Environmental Certification
  • Investments to reduce carbon footprint and programs under way to reduce unnecessary plastic utilisation

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